To regain its lead position in the smart phone ecosystem, the Canadian mobile phone maker is restructuring for growth and profitability.
Just last week, the global smart phone maker introduced into the Nigerian market, BlackBerry Z3 , a product that is within the reach of an average Nigerian/
BlackBerry Territory Director, East, West, Central and Southern Africa, Mr Charles Asinugo, who spoke to newsmen during the introduction of the new product in Lagos said with optimism that the Canadian smart phone maker was restructuring to regain its lead position in the competitive smart phone market.
He said that the introduction of the device was part of the company’s restructuring mechanism to regain market lead in the smart phone ecosystem.
“The BlackBerry Z3 extends the BlackBerry 10 platform to a new generation of customers in Nigeria at an attractive price point and offers them more ways to securely communicate, collaborate and be productive with an experience built on reliable, secure communications.
“The device features a stylish design with a 5” touch display, an unrivalled messaging and typing experience, exceptional battery life, is equipped with BlackBerry 10 OS version 10.2.1 and is Android app compatible” , he explained.
“The core strength of BlackBerry is its security. Our devices will continue to come down in price but it does not mean that they are of low quality.
“The Nigerian market is one of the strategic markets of BlackBerry and we hope it will help us bring BlackBerry to profitability. We are back to regain the market of smart phone” he explained.
He explained that the new device was built with inbuilt battery, hence making the battery life last as long as the phone would.“It offers them more ways to securely communicate, collaborate and be productive with an experience built on reliable, secure, communication,” he said.
He further informed that the company will unveil into the smart phone ecosystem ‘BlackBerry Passport’ in September and ‘BlackBerry Classic’ in November this year respectively.
