Optimus, a leading regional Value Added Distributor (VAD) of IT and Telecommunication products, will be participating in GITEX this year in partnership with one of its leading vendors, Huawei, a leading global ICT solutions provider.
Optimus is a channel development and distribution company, which helps in leading telecommunications and telecom vendors to develop and create their revenue streams in the MENA and South Asia region. They offer cutting edge products and solutions across industries including Government, Oil & Gas, Transportation, Healthcare, and Education.
This year they will be participating with experts from Huawei showcasing their extensive new range of products, and demonstrating effective strategies, which ensure the best solutions.
Optimus and Huawei have been proud premium partners for over a year. After signing an agreement to promote and expand Huawei’s channel network across the GCC region, it conducts regular marketing and channel development activities, which has resulted in an upsurge of Huawei solutions within the regional market.
“Every year we look forward to participating at GITEX to meet our customers and partners from across the region under one roof. Our aim is to create and showcase a range of value added services and channel programs to assist its partners in lead generations, pre-sales, post-sale support, training, capacity building, implementation, and marketing support. All this is only possible when you have a vendor like Huawei that shares the same sentiment,” said Meera Kaul, Managing Director of Optimus Technology & Telecommunications
With GITEX being the region’s leading ICT exhibition, Optimus is keen to take this opportunity as a platform to strengthen and support existing relationships with partners, through its subsidiary Optimus ventures.
Optimus invests in bringing emerging, cutting edge technology product solutions in the MENASA region. With continuous effort, ensuring that they offer the best technical support within the channel, they are one of the few companies to innovate their channel approach, and their sole commitment is to technological innovation. Since starting in 2008, they have adopted successful recognition for their level of expertise and excellence in customer service, and has been awarded ‘Networking Distributor of the Year’.
With this approach they are hoping to connect with new channel partners to educate and train them in becoming an extension of a successful network.
“We work closely with our partners to provide them a strong support network, offering them the right tools, training and expertise that will empower them to grow our enterprise ICT offering in the region. Our partnership with Optimus is a prime example of a successful channel partnership as they continue to champion our solutions with our customers across the region. Ultimately, our goal is to continue working closely with our trusted partners like Optimus to drive technology innovation around key business trends,”
Since developing its Enterprise solutions in Middle East in 2011, Huawei has continued to align its channel strategy based on the key trends that are affecting the region’s businesses, identifying opportunities to affect notable change through the implementation of mobility, big data and agile network solution.
Optimus and Huawei team can be consulted for one of the best ICT products solutions in the world at GITEX 2014 from 12-16th October 2014 at the Huawei stand in GULFCOMMS, Zabeel Hall ZE-20.
