London, United Kingdom– Today, global advertising technology leader, The Trade Desk announces a new partnership with Choueiri Group, the leading media representation group in the Middle East which has close ties with many of the region’s largest broadcasters and publishers.
The partnership will open greater access to programmatic ad inventory across the Middle East region. The move will allow advertisers to launch and manage their digital campaigns across multiple channels, including desktop, mobile, Connected TV and Digital-Out-Of-Home (DOOH).
Choueiri Group’s extensive inventory will provide brands with scale not previously available in the region. The partnership will also provide access to enhanced measurement and data capabilities through The Trade Desk’s platform, helping advertisers to provide a more relevant consumer experience and boosted campaign performance.
Choueiri Group’s newly formed in-house agency, InMotion FZ LCC, will also use The Trade Desk’s technology to help local brands meet their marketing goals.
Phil Duffield, UK Vice President at The Trade Desk, said, “This partnership combines The Trade Desk’s technical prowess with the Choueiri Group’s unrivalled media connections – a powerful combination for advertisers. We’re particularly excited that Choueiri Group will be able to take advantage of our platform – which recently underwent the biggest upgrade in its history – to propel digital advertising forwards in the region. Together, we will bring advertisers a media-buying experience that’s independent, objective and helps them reach audiences through data-driven targeting.”
