LAGOS, Aug 4 – BrandXchange, organisers of the Consumers Value Awards (CVA), on Monday launched the voting portal for the 2025 edition of the annual consumer-choice awards, opening the floor for more than 200 brands and, for the first time, several federal government agencies to be assessed by the Nigerian public.
Now in its fourth year, the CVA has grown in visibility and scope, with the 2025 awards themed “Beyond Prices: Consumer Trust, Digital Experience & Brand Accountability.” The organisers said the theme reflects the shift in consumer expectations in a digital economy where transparency and accountability are key drivers of loyalty.
The voting portal, Votes – Consumers Value Awards, will remain open for 60 days, closing on Oct. 5, 2025. Participants are required to verify their entries through a one-time password (OTP) sent to their email, a measure designed to ensure each vote is counted once and to safeguard the integrity of the process.
“This is the first time we are seeing federal agencies making it to the voting stage, a testament to the growing awareness and engagement of consumers,” said Akonte Ekine, convener of the awards.
Unlike jury-based recognitions, the CVA relies solely on consumer votes. “Consumers are the ultimate judges — their votes are a form of feedback that can drive change and reward excellence,” Ekine said, stressing that the process remains independent of political influence.
In line with its consumer-focused ethos, organisers said state governors were excluded from the 2025 voting categories to maintain neutrality and prevent political interference.
The CVA was introduced in 2022 to highlight brands that deliver value, quality, and trust, with categories spanning consumer goods, fitness, digital platforms and public service. This year’s expansion into federal agencies signals what organisers describe as rising consumer confidence in using the awards as a tool to influence service delivery.
