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Behind the scene of New York’s most iconic fashion shoot

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fashion (5)Fashion reached new heights when Jessica Minh Anh posed at 4000 feet on the Grand Canyon Skywalk or hung on the side of the iconic Eiffel Tower in her previous fashion shoots. This time, the model and entrepreneur turned the Big Apple into her latest photo shoot location covering the Hudson River, Times Square, Brooklyn Bridge, and New York’s famous skyline. 15 haute couture, high end ready-to-wear, and luxury accessory collections from 4 continents were featured in pre-J Spring Fashion Show 2015 photo shoot last weekend. The shoot is to produce the promotional photos and video for Jessica’s upcoming 100-metre floating catwalk on the Hudson River on 19 March 2015.

The fashion shoot featured exquisite designs from 12 countries including Yumi Katsura (Japan), Ivanka Trump Jewellery (USA), Gianfranco Lotti (Italy), Tony Ward (Lebanon), Loznevaya (Ukraine), Frances Jerard (New Zealand), Shilpa Reddy (India), Bateeq (Indonesia), Syeda Amera (Pakistan), Sabres Fashion House (Romania), Hoang Hai (Vietnam), Sonia Heilbron (Colombia), and Burberry from Bloomingdale’s New York. Besides Times Square, Brooklyn Bridge, and the Hudson River, Jessica Minh Anh and her creative team also proceeded the shots at Bar 54 at Hyatt Times Square with the backdrop of One World Trade Center. The logistics companies behind the shoot are New York based Foto Care, Geo Events, and DFX Sound Vision.

With a vision that goes beyond imagination, Jessica Minh Anh will transform the river’s giant glass boat into a unique floating catwalk. Guests will be seated facing the multi-facetted glass window while the boat is cruising to watch models walking in front of them as if they were walking on water. Thanks to a 360-degree view from the boat, New York famous skyline and architectural masterpieces such as the Statue of Liberty, Empire State Building, One World Trade Center, and Brooklyn Bridge will become the natural backdrop for the phenomenal catwalk. Similar to Jessica Minh Anh’s previous history making catwalks , J Spring Fashion Show 2015 will present 10 haute couture, high end ready-to-wear, and jewellery collections from 5 continents. Participating fashion houses embrace tradition and culture, yet experiment innovative techniques of modern designs. On her decision to push the visual envelop on the Hudson River, Jessica Minh Anh said “I believe the most innovative creations should be presented at the best of locations. And what better way to present fashion and New York than a moving catwalk with the panoramic view of the famous city.” J Spring Fashion Show 2015 will continue redefining modern standards and celebrating the rise of the new generation of creative leaders. These talented individuals would go the distance to prove their vision and hard work can change the world. Catwalking at 4000 feet above the Colorado River and this time on the Hudson River, Jessica Minh Anh is certainly a significant part of the new wave.