As part of its effort to improve the experience of its customers, Nigeria’s leading digital financial services company, Carbon has launched Carbon Express – a keyboard extension that allows customers to access its services from within whatever app they are using.
Carbon Express enables users to initiate and complete transactions such as P2P transfers and bill payments from the keyboard without launching the Carbon App or leaving the current app that they are using. Instead, they will be able to access services from the touch of their keyboard enabling quicker Instagram or Whatsapp commerce.
Carbon’s CEO, Chjioke Dozie, called the move a step in the right direction.
“People are spending a lot of their time on social messaging apps like Facebook, Twitter, Instagram, Whatsapp, etc, and it is only natural that some of the conversations they have on these platforms have to do with money. With Carbon Express, we are merging social conversations with financial services – meeting customers where they spend a lot of their time,” the boss said.
Last week, the company also introduced Carbon Score, its loyalty scoring system that rewards customers with benefits such as healthcare, additional referral bonuses as well as exclusive first access to some of its new features, saying it wants to continue to build a mutually beneficial relationship between the company and its customers.
Carbon Express and Carbon Score are the latest on a long list of market-leading innovations from the company. Carbon (formerly Paylater) pioneered instant lending in Nigeria and was the first mobile app to provide access to credit digitally and without requesting individuals to present the documents and collateral traditionally associated with accessing loans. Earlier this year, Carbon introduced its iOS app and USSD (*1303#) service following on from its launch in Kenya in December 2019. It also announced its Disrupt Fund, a $100,000 Pan-African fund to address the lack of capital for African tech start-ups.
