Motoring

Nigeria’s 2019 auto awards to reflect new industry reality

New industry reality will reflect in the 2019 Edition of the Nigerian Auto Journalists Association (NAJA) Awards, even as groundwork to ensure success has progressed to an advanced stage. This year’s award ceremony is slated to hold on December 12, 2019 at the Eko Hotel and Suites, Victoria Island in Lagos.

New additions to the awards segment this year include Super Luxury Car of The Year, Online Auto Marketing Platform of The Year and Motorbike Taxi Service of The Year.

The chairman of NAJA, Mike Ochonma, recently announced that everything appertain preparation to ensure success of the awards has been put in place.

Like awards of this hue organized by auto journalists in other countries, the NAJA annual awards is organized to recognize industry stakeholders, organizations, automotive and ancillary products like tyre brands, lubricants and individuals that are adjudged to have relatively stood out among other competitors in their respective segments in the country’s auto industry over the last 12 months.

The annual awards also remain the only authentic industry event in the country that involves all the motoring journalists in Nigeria drawn from the print, electronic and online media in the voting process.

According to the organizers, one of the high points of the awards is in the Car-Of-The-Year (COTY) award category.

Other segments of awards are Luxury Car of the Year, Heavy Duty Truck of The Year, Auto Plant of the Year, CEO Of the Year, Auto Personality of The Year, CSR Company of The Year, Pick-up of the Year, Showroom of the Year and many others.

According to Ochonma, this year’s edition, just like the previous events, will be honouring outstanding auto brands and models that have achieved extraordinary success in the last one year. He said that some award categories in past editions may be dropped in this award due to the dynamic nature of the market and current peculiarities of Nigeria’s automotive industry.

The NAJA chairman stated that the Awards provide the opportunity for organizations to gain competitive advantage by having their projects, initiatives, contributions, products and services recognized.

Ochonma added that the awards provide the ultimate platform for improving brand awareness, loyalty, just as he noted that a few more categories have been added to the list of awards due to changing times.

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