The Adamawa Government has inaugurated a Social and Behavior Change Communication (SBCC) Strategy for Child Nutrition to commemorate the 2026 World Breastfeeding Week.
The wife of the governor, Mrs Lami Fintiri, inaugurated the strategy on Wednesday in Yola as part of activities marking the global event.
The News Agency of Nigeria (NAN) reports that the 2026 theme is: “Breastfeeding for a Sustainable Start in Life: Strengthen What Works.”
Fintiri said the strategy would provide a practical roadmap for promoting positive healthcare and nutrition practices across the state.
She described exclusive breastfeeding as the simplest, most effective and affordable way of providing infants with adequate nutrition.
“Every child deserves the best start in life through exclusive breastfeeding and proper nutrition.
“Breastfeeding protects babies against illnesses, while helping mothers recover faster after childbirth and reducing postpartum bleeding” she said.
She reaffirmed the state government’s commitment to improving maternal, newborn and child health through sustained investments in primary healthcare and nutrition programmes.
She said the government was creating an enabling environment for mothers and children to survive and thrive.
Fintiri also commended UNICEF and other development partners for supporting healthcare service delivery in Adamawa.
Earlier, Dr Sulaiman Bashir, Executive Chairman, Adamawa State Primary Healthcare Development Agency, said the agency was promoting exclusive breastfeeding and tackling misconceptions surrounding the practice.
Bashir said the agency had intensified public awareness campaigns on the benefits of breastfeeding for child survival and healthy development.
A beneficiary, Mrs Augustina Sunday, said exclusive breastfeeding also reduced mothers’ risk of breast cancer and other childbirth-related health complications.
NAN reports that healthcare kits were presented to breastfeeding mothers and pregnant women during the event.
The World Health Organization recommends exclusive breastfeeding for the first six months and continued breastfeeding with complementary foods up to two years or beyond.(NAN).
