In the recent Africa’s Best Brands 2021, TECNO ranked for five consecutive years among the Top Six brands, marking another prestigious recognition of the brand’s leadership in Africa.
Established in 2011, the Brand Africa 100: Africa’s Best Brands is the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the five economic regions and analysis and ranking by Kantar and Brand Leadership.
Since its entry in the African market, TECNO’s operations have been customer-focused. Year in, year out, they have ensured that their offerings are tailored to meet the needs of Africans.
Speaking to this at a virtual event organised by Brand Africa, Vincent Uzoegbu, public communications manager, TECNO, said;
“From the first day of our business, TECNO made a strategic decision to focus exclusively on Africa, and when we first entered Africa, our core strategy was to focus on sub-Saharan Africa, where mobile phone penetration was still very low and largely ignored by global mobile phone manufacturers.
TECNO has worked tirelessly all these years to do just that. With the brand’s Phantom, Camon, Spark and Pova smartphone series, TECNO has been able to set numerous records that define its success and popularity on the continent, evident of its dogged resolve to present Africa with the best of technology and innovation.
TECNO was also the first to develop long-lasting batteries that lasted three days to combat the epileptic power supply in places like Nigeria, as well as first to bring camera solutions to smartphones that suited predominant dark African skin.
