The world’s largest food and beverage company, Nestlé, has revealed that it will hold a press conference to launch the first-of-a-kind Website in Central and West Africa, along with the launch of the Season 2 of ‘Yelo Pèppè’, its popular online nutrition education drama series.
The company said the COVID-19 pandemic is affecting consumer behavior and, as such, it is increasingly looking online for cooking ideas, recipes and tips for people to live healthy lives.
In response to this demand, Nestlé, present in more than 187 countries with more than 2000 brands, is launching a dedicated African Cuisine Website, the first of its kind in Central and West Africa, which will provide over 40 African Recipe cuisines served along nutrition information to help consumers adopt a healthier diet.
The website was built in collaboration with top African chefs, expert nutritionists and local food influencers, giving helpful tips on balanced dishes to adopt healthier diets.
Along with the launch of its website, Nestlé brand MAGGI will, on June 8, 2020, begin Season 2 of ‘Yelo Pèppè’, its popular online nutrition education drama series on YouTube.
Following the great success of Season 1 of ‘Yelo Pèppè’, which reached more than 20.3 million views online, the second season will help participants to meet ‘nutrition, health and wellness’ experts from Nestlé who will connect virtually to unpack important information on Africa’s first ever cooking platform created to boost healthier living across the continent and to make Africa’s most delicious recipes available globally.
